Saturday, June 12, 2010

FiFi Awards 2010 - Winners Announced

FiFi Awards 2010

A big congratulations to the winners at the FiFi Awards, the fragrance industry's version of the Oscars!

In no particular order, the winners are:

Hall of Fame - Michael Kors

Fragrance Hall Of Fame - cK One (Calvin Klein, Coty)

Unique Boutique - Tom Ford Private Blend White Suede (Tom Ford, Estée Lauder)

Women's Luxe - Lola (Marc Jacobs, Coty)

Men's Luxe - Tom Ford Grey Vetiver (Tom Ford, Estée Lauder)

Women's Nouveau Niche - Bond No. 9 Astor Place (Bond No. 9)

Men's Nouveau Niche - Bond No. 9 Brooklyn (Bond No. 9)

Women's Popular Appeal - Halle by Halle Berry (Halle Berry, Coty)

Men's Popular Appeal - Seduction In Black (Antonio Banderas, Puig)

Women's Private Label - Love Rocks (Victoria's Secret)

Men's Private Label - Patrick Dempsey 2 (Avon)

Bath & Body Line - Couture Couture (Juicy Couture, Elizabeth Arden)

Women's Media Campaign of the Year - Chanel No 5 "No 5: Train de Nuit" 
(Chanel)

Men's Media Campaign of the Year - cK One "We Are One" (Calvin Klein, Coty)

Best Packaging – Women’s Prestige - 
Life Threads Collection: Silver, Gold, Platinum (La Prairie)

Best Packaging – Men’s Prestige - John Varvatos Artisan (John Varvatos)

Best Packaging – Women’s Popular Appeal - Bath & Body Works Signature Collection P.S. I Love You (Bath & Body Works)

Best Packaging – Men’s Popular Appeal - Comme Une Evidence (Yves Rocher)

Perfume Extraordinaire - Firmenich

Retailer of the Year - Bath & Body Works

Male Celebrity of the Year - Usher

Editorial Excellence in Fragrance Coverage – Women’s Category - Scents of Place [December 2009] (Allure Magazine)

Editorial Excellence in Fragrance Coverage – Men’s Category - Man, Eau Man [November 2009] (Elle Magazine)

Editorial Excellence in Fragrance Coverage – Scent Bite - Creative Juices [October 2009)]
(Elle Magazine)

Editorial Excellence in Fragrance Coverage – Blog - 
Enduring Fragrance [April 24, 2009]

Technological Breakthrough in Fragrance Creation and Formulation - Givaudan for Miriad 2.0

Technological Breakthrough in Packaging/Technology Systems - Victorinox Swiss Army

CFSS Top Scorer - Amy Cuadra, Sephora

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