First of all, here's a sneak peek of the new ad campaign for Miss Dior Cherie, with Natalie Portman as the face of the scent. Portman, who became the face of Christian Dior perfumes in June, will also feature in television commercials directed by Sofia Coppola. The new campaign will officially launch in March.
(image via Fever of Fate)
Speaking of new faces for a popular scent, Fast & Furious actor Paul Walker will feature in new advertising for Davidoff's Cool Water starting in July.
Next up - French fragrance company Julian Rouas Paris, in partnership with Joe Jackson (father of late pop star Michael Jackson), has released two perfumes inspired by Jackson's Neverland Ranch. "Jackson's Tribute" (for men) and "Jackson's Legend" (for women) will be released in the United States in March, with some of the proceeds going to some of the singer's favourite charities.
Rumours are circulating that Lady Gaga wants her fragrance, due to hit shelves sometime next year, to smell like...wait for it...blood and semen! I guess she hasn't sampled the Etat Libre d'Orange scents!
And finally, Coty has secured supermodel and supermum Heidi Klum as a new name to add to their celebrity range of fragrances. Ms Klum's perfume, Shine, will be released later this year.